Established in 1997, Founder’s pioneered the craft beer industry in michigan. Because of this, and their name, this campaign relates the brewery to the founding fathers of this country.
The objective of this project is to redesign Founder’s brand identity in order to integrate a line that reflects who they are as a company. A redesign of Founder’s brand identity is beneficial because it sets them apart from the mass amounts of craft breweries around the country.
A certain amount of proceeds from each beer sold gets donated to the National Parks Service. In this campaign, Red’s Rye IPA was highlighted, and proceeds go to help conserve the Redwood National Forest.